Concrete Craft

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Get in on a $326 Billion Industry

Most decorative concrete companies, usually mom-and-pop operators, specialize in only one process: either stamped, stained, or decorative. Concrete Craft has mastered all three, providing a unique competitive advantage for our Franchise Owners. We have also created proprietary product blends that are the envy of the industry.

Our distinctive processes and techniques are second to none.

We start with a unique rubberized polymer, which allows our overlay to not only be flexible but to cure to compression strength, just under 5,000 pounds per square inch, making it extremely durable. Concrete Craft uses a proprietary, fiber-enriched, coarse sand overlay mix to create a more durable and realistic surface that will be enjoyed for many years with minimal maintenance. Our coloring system has built-in UV protection and, in combination with our sealers, creates a beautiful, low-maintenance surface.

Concrete Craft has also created a cutting-edge technique that allows us to create a finish that simulates real stone. Our hand-cut and custom-colored approach to fabricating stone is a process that sets Concrete Craft apart from the competition. Each piece of stone is shaped and reshaped to have the look and feel of natural rock.

We utilize the finest pigments available, in most instances using integral colors, which penetrate the entire slab for better longevity and consistent color. The average competitor uses powders that color only the top 3/16 of an inch.

Benefit from our wealth of experience.

Our Franchise Owners can use the call support center, staffed by trained professional salespeople at our home office location, to make sure phone calls translate to scheduled jobs. More effective and less expensive than a full-time salesperson, our call support is focused on maximizing each call and converting them to a lead.

While the call center is a great tool, it is only the beginning. After years of expensive field research, we have a tremendous understanding of the exact advertising vehicles that quickly generate business. You’ll have an experienced guide advising you every step of the way.

Our home and commercial services include:

  • Driveways
  • Walkways
  • Patios
  • Pool Decks
  • Fireplaces
  • Foyers
  • Kitchens
  • Basements
  • Offices
  • Retail
  • Restaurants
  • Warehouses
  • And more

The Home Renovation Industry is Growing

Residential and commercial buildings are experiencing more renovation and remodeling activities than ever before. More than 100 million projects were completed by homeowners between 2017 and 2019 and the U.S., Canada, and Mexico residential market revenue is expected to grow more than 4% through 2026. The average age of American homes is a key factor as over 50% of them are over two decades old, and 61% of homeowners will choose to update rather than move.  

As homes continue to age, and more millennials buy affordable homes that need renovation, experts agree that the home services market will continue its increase into 2022. The remodeling market alone is expected to grow 5% in 2021, driven by an increased interest in repair-and-replace renovation projects.

“Concrete Craft has been there since the beginning. For years, we’ve worked on developing proprietary formulas & coatings so we can offer premium decorative concrete services at a fraction of the cost of other materials. This creates value for both our franchisees and their customers, and that’s what makes the Concrete Craft business model so unique and attractive.”– Dan Lightner, President/Co-Founder, Concrete Craft

https://vimeo.com/679239392

Basic Franchise Info

Average Investment: $150000 - $200000

Minimum Investment: $156330 - $233450

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Min. Liquidity: 101790

Years in Business: 2006

Open Units: 80

In-House Financing: Yes

Lead Assist: Yes

Coaching: Yes

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